What if Getting Clients Didn’t Require More Marketing ... Just More Clarity?
Get expert insight into what's working (and what's not ) across your niche, message, offers and marketing —so you can attract clients who are the perfect fit
You’re a coach with real expertise. You care deeply about your clients and the transformation you help them create.
But when it comes to marketing? Things can feel... muddy.
You're not alone. Many brilliant coaches find themselves:
- Struggling to describe what they really do in a way that resonates
- Feeling unsure if their niche is clear and specific enough - or maybe too narrow
- Wondering if their offers clearly show the value to potential clients
- Jumping from one marketing tactic to the next - without seeing consistent results
And deep down you're wondering:
"Why aren’t more people saying yes — when I know I can truly help them?"
It’s not about doing more — it’s about making your value clearer.
When you clarify your unique value — and communicate it with heart and confidence — marketing becomes simpler, trust builds faster, and clients say yes more easily.
It’s not about chasing clients.
It’s about helping the right ones see themselves in your work — and feel ready to take the next step.
That's where I come in.
For the past 15 years, I’ve been supporting coaches who care deeply about their clients — just like you — to build businesses that reflect the depth of their expertise.
Before that, I worked in marketing and strategic communications for some of the top brands --including Visa and Coca-Cola -- bringing over 25 years of experience in marketing that connects and converts.
Through the Client Clarity Compass, I'll give you personalized feedback on exactly how to optimize your niche, messaging, offers and marketing - so your true value shines through.
So you can clearly see what's working, what's not, and exactly how to refine it - in a way that feels aligned and true to you.
Because when your value shines through with clarity and confidence, the right clients don't need convincing - they just say yes.
Here's How It Works
It's as Easy as 1, 2, 3 ...
And I'll do the heavy lifting
1. Reflect
Right after you sign up, you’ll receive the Client Clarity Compass form.
It’s not long, but it is powerful — designed to help you reflect on key areas of your business.
Once you complete it, you’ll get a link to schedule your private coaching call.
2. Review
I’ll personally review everything you’ve shared — with a fine-tooth comb.
You’ll get my expert eyes on your niche, messaging, offers, and marketing — to identify the hidden gaps and untapped strengths.
This part’s all on me — nothing for you to prep or do.
3. Refine
We’ll meet for a 1-1 60-minute session, where I’ll share personalized feedback and clear, actionable recommendations.
You’ll leave with tailored insights and clear steps to enhance each area, so you can focus your energy where it matters most.
You'll gain a deeper understanding of how to make your unique value shine, so you can attract your ideal clients more effectively.
You'll Walk Away With:
✅ A clear diagnosis of the hidden gaps that may be costing you clients
✅ Fresh clarity on your unique value - and how to share it in a way that truly connects
✅ Strategic insight into what's working, what's not, and where to focus your energy for the biggest results
✅ A step-by-step path to attract clients who get you, trust you and are ready to say yes
✨ Plus, the clarity and confidence to fully own your brilliance and take focused action - so you can make the impact (and income) you're here to make.
Get This Special BONUS When You Sign Up Now
As a coach, your story is one of your greatest assets.
This easy-to-follow Brand Story Template will help you clearly communicate your unique value in w ay that resonates deeply with your ideal clients.
Hear From Some Clients
"Expertly identified the key areas that I had overlooked"
"So many ideas that were in my blind spot"
"In the Branding with Heart Audit, Cindy expertly identified the key areas in my messaging and marketing that I had completely overlooked. She pinpointed the crucial elements that were missing in how I packaged and presented my offer. With her guidance, I’ve enhanced my positioning, sharpened my messaging and revamped my offers to align perfectly with the needs of my audience.” ~ Nancy
"Cindy gave me so many ideas that were in my blind spot. I have a whole page of notes after the audit on how to improve my offer and on how to present my offer. It’s going to make my offer so much stronger and my conversion so much higher” ~ Milana
"Now feel confident with how to market my brand"
"Helped me shape my offer and communicate it with clarity"
"Cindy’s approach about marketing with heart inspired me to sign up for the audit. The audit and the private coaching call with Cindy were so valuable. It helped me get narrow down my client focus and get clear on the messaging I want for my business. We also created a streamlined program that’s clear and concrete. I now feel confident with how to market my brand.” ~ Christine
"I knew I wanted to create a programme, but without Cindy, it would have just stayed in my head. Cindy is brilliant at getting to heart of things in just one or two focussed questions. She has helped me to shape my offer and communicate it with clarity. Cindy has great energy and inspires confidence that yes, I can do this! I look forward to continuing our journey together." ~~ Jane
"Message that speaks directly to my ideal client"
"Get crystal clear on where my value was to clients"
"As an expert in my area, I was too close to things to be able to communicate my message. Cindy helped me create a message that speaks directly to my ideal client. She helped me package my services in a Client Journey, and create simple marketing strategies that resonate with me. As a result, my focus and confidence have increased exponentially. I’m getting speaking engagements and clients, and have even raised my prices. Cindy is an amazingly versatile coach, as well as inspirational cheerleader and accountability partner.” ~ Dr. Pauline
"Cindy helped me get crystal clear on where my value was to clients and very astutely showed me why an idea I had wouldn’t reap the results I was hoping for. And with grace and care, she then showed me how to create a Client Journey so I could package and price my services more profitably. As a result, I almost doubled the price of my highest value service and instantly sold a $15K package. It’s been easy to sell more since I can now clearly describe my Client Journey. No more worrying about how to reach my sales goals.” ~ Cindi
"Clarity and confidence to get my work out into the world in a bigger, bolder way"
"All my marketing now reflects who I am, what I offer and what sets me apart"
"When I first came to Cindy, I was in a confusion zone of transition. I knew I could waste more time trying to accomplish something outside my area of expertise and end up where I don’t want to be OR I could give myself the gift of an inspired coach with the precise skills and a genuine care for her clients to make it through this transition. Cindy helped me rise above the trees and gain a bigger vision for my work. She helped me through my entire rebrand, including revise my website, marketing strategy, program launch, copy and more. Now, I have the clarity and confidence I need to get my work out into the world in a bigger, bolder way. I highly recommend coaching with Cindy!” ~~ Georgette
"Before working with Cindy I thought I knew who my ideal client was. Cindy took it to another level. I’m now really clear on who my ideal client is, how I help them and how to communicate that in a message. In addition to my message, Cindy helped me rewrite my marketing material and the content on my website. All my marketing now reflects who I am, what I offer, and what sets me apart from everyone else. Cindy is 100% invested and she gets down in the weeds with you. She’s authentic and her sole purpose is to help you reach your goals. I’m grateful for the journey I went on with Cindy to find my true self and communicate it powerfully to my ideal clients.” ~~Mike
"More consultations and 9 new clients"
"Authentic way to share my purpose and attract clients who are truly aligned with me"
"Cindy has changed my business in more ways than I can count. I have a clear message and Client Journey that I can now explain to anyone both online and in person. This has brought me more consultations and 9 new clients! She has helped me gain the confidence to build my business and given me a clear step by step plan so that I see where I’m going and how to get there.” ~~ Ariela
"When I first started working with Cindy, my goal was to create a marketing message that would attract clients. What I didn’t expect, was it would become a transformative journey of self discovery to really tap into my ‘why’. It’s so empowering to be able to put a clear voice to your core heart message. As a result, marketing is no longer a necessary evil, but a natural and authentic way to share my purpose and attract the clients who are truly aligned with me.” ~~ Amy
"Went from selling my time to a program that doubles my rate"
"From self-doubt to strategic clarity"
"Before working with Cindy, I knew I wanted to create a coaching program but I lacked the clarity of what to include and how to structure it so it would be useful, easily understood, and priced right. Thanks to Cindy, I gained the clarity I needed to refine the target market and program. Once I did that, I started to believe in what I was offering and its value. I went from selling my time to selling a program that doubles my rate. That was a real breakthrough for me." ~~ Richard
"For a long time, I struggled with impostor syndrome. Deep down, I knew I had something valuable to offer, but fear and self-doubt kept me playing small. Everything began to shift when I connected with Cindy. She helped me go from self doubt to strategic clarity, and see what I couldn't see for myself. This isn't just a coaching program—it's a movement. My warmest thanks for helping me see beyond, and enabling me to trust in myself to become one to empower others.” ~~ Melissa
Do You Have Any Questions?
Q. How long is the private coaching call? It's a 60 minute call so we have time to dig in and go through all the Brand Pillars. You'll be able to record the call so you can listen back whenever you want.
Q. How long do I have to use the Client Clarity Compass and coaching call? You have up to 3 months to use the Client Clarity Compass and Coaching Call. Of course, you'll likely not want to wait that long so you can take advantage of all the insights you'll gain. Note that there are no refunds on the audit.
Q. What if I want help implementing your feedback? You'll leave our coaching call with clear insights and action steps on how to refine and elevate your business. If you decide you want further coaching and support, we can discuss that after the call.
Q. What if I don't have any clarity yet? If you are a brand new coach and have no clarity on your niche, message, offer or content then contact me at cindy@marketingfromwithin.com and I'll share a great option to help you gain that clarity.
Q. What if I have a question that wasn't answered here? You can click on that little orange box at the bottom right hand side labelled "Have a Question". OR email me at cindy@marketingfromwithin.com OR message me on Facebook here. I'll answer any questions and give you honest feedback as to whether or not this audit is right for you.
Hi there. I'm Cindy Schulson.
I show coaches how to clarify and communicate their unique value so they can enroll more clients by Marketing with Heart vs. Hype.
It's not just about getting more clients. It's about doing the work you love, with the people you love to work with.
So you can make the difference you're here to make, while being valued for the brilliant work you do.
I've been supporting coaches since 2010, and prior to that worked in Strategic Communications for such companies as Coca-Cola and Visa.
With more than 25 years of marketing experience, I'm passionate about creating a paradigm shift in how marketing can be done with integrity and heart.
