Copy that WOWs

Do you ever sit down to write and struggle to get your ideas from your head to the computer?

You stare at the screen and the words just don't come. And when you do start writing, it feels stilted, boring and cheesy.

I totally get it. My name is Cindy Schulson.

I've earned my living with my words for 20 years.

But when I came online I had to learn a whole new style of writing.

Thankfully, I figured out how to translate what I did working in Strategic Communications for Fortune 500 firms to my coaching business.

Now I help entrepreneurs get their message heard -- so they can make the income they desire and the difference they’re here to make.

The good news is you don't have to be a professional copywriter to get your message across in a way that's genuine and compelling.

And you certainly don't have to pay thousands of dollars to a copywriter to do it for you.

Ready to find out how? Then come with me....

Marketing is all about sharing your message with the right people so they're inspired to take action.

So to make your marketing effective you need to get your message across in a way that's clear, compelling and true to you.

When you know how to do this -- all of your marketing becomes so much easier!

In fact, every marketing tool you use requires great copy.

What does great copy do?

Connects with the hearts and minds of your dream clients
Showcases your expertise and personality
Positions you as a leading voice in your niche
Motivates people to get on your email list and open your emails
Inspires your dream clients to take action and work with YOU!

I've always been fascinated by language. By the time I was 10 years old, I was fairly fluent in 2 foreign languages and have since gone on to study 3 more (although I only remember French). My kids tease me because every game on my phone is a word game.

I spent my entire career working in Strategic Communications for such great companies as Coca-Cola, Visa and global PR firm Burson-Marstellar.

So when I left corporate and decided to start my own business, I inevitably veered toward the world of words. And even though I was a great writer, I quickly realized that writing online is a completely different animal.

I had to unlearn corporate speak, and learn to write in a whole new way. It's the most liberating writing I've ever done!

But it's more than just the love of words and marketing that drives me...

My greatest passion is inspiring entrepreneurs to be true to themselves in their business, including the power of their own voice.

Marketing from Within is all about building a business that celebrates you. It’s about leveraging your passions and strengths in your business, so you can build a profitable business you love. And, above all, it’s about showing up in your business in a meaningful and authentic way.

When I help my clients with their copy, it's not just about finding the "right words that convert". It's about finding the right words that are true for their voice and personality.

That's why I created this course. So I can help you create great copy that allows your unique voice to shine through -- and WOW!

Writing great copy is a lot easier when you're prepared. In this module, we're going to overcome the biggest speed bumps so your copy can flow.

Ideal Clients - Great copy captivates your ideal clients. Get clear on who exactly you're writing to and the conversation going on in their minds.
Writing with Heart - While you need to understand the pain points of your ideal clients, I'll show you how to do that with honor and heart.
Writer's Block - Even professional writers face writer's block. Gain tips and resources to say goodbye to that blank screen.

To write geat copy, you have to understand the psychological trigger points that inspire people to take action. And yes - there's a way to do it that's effective and feels good for you.

The Art of Persuasion- Understand the psychological triggers that inspire people to take action, without resorting to hype or manipulation.
Buying Motives - You've probably heard that people buy based on emotion and justify with logic. Understand the power of emotion, benefits and desire so you inspire people to take action!
Overcoming Objections - Writing great copy isn’t just about getting people to say yes, it’s also about addressing their objections and stopping them from saying no.
Your Authentic Voice - When your personality shows up in your copy, it builds a meaningful connection with you and your brand. Discover how to write with the power of your genuine voice.

You don't just want your writing to sound good - you want it to be effective. You'll discover the essential keys and best practices that show up in all great copy.

Conversational Writing - You want your writing to feel like you're having a conversation with your ideal clients. Learn some easy waysto give your writing that friendly, personal connection.
Simple, Clear and Concise - People don't have the patience to decipher your copy or wade through it to get to the point. Learn the best ways to sharpen your writing so people stick around and want more.
Storytelling - Discover the power of story and how to use it in your writing so people remember you and your message.
Formulas- Get simple formulas to make your copywriting faster, easier and more effective

Here's where we get into the nitty gritty of writing great copy. You'll learn the tips and tricks you can use in all of your writing - landing pages, emails, blog posts, social media, sales pages, and more!

Headlines - Your headline is the most important part of your copy. Get valuable tips to create great headlines that keep people reading.
Call to Action - Learn how to create a clear, powerful call to action to increase the chances that people will take the action you want them to take.
Sales Pages - There's a sweet flow that guides your reader through your sales page all the way to the "buy" button. Get the template that makes it easy to create a sales page that does it's job - sells!
Email - Email marketing is still the #1 way to get your message across. Learn how to write emails that not only get read, but inspire people to take action.

"An amazing talent to make copywriting seem so easy"

"Cindy is a master at copywriting and is the one I turn to when I need help putting what's in my head onto paper in a way that will speak to my ideal clients. When I think about writing copy, I break out in a sweat and my heart races. But in an instant, Cindy changes all that. She has an amazing talent to make copy writing seem so easy that I think "why didn't I think of that". If you need help with copy writing, I highly recommend Cindy!" ~~ Bonnie Giller, DietFreeRadiantMe.com

"She is gifted at helping you discover your message and translating it into the copy you need."

"Cindy has an amazing talent for putting what you are not sure how to say into just the right words! She is gifted at helping you discover your unique message and translating it into just the copy you need. I have been working with Cindy for a long time and I love her authenticity. She has helped me to create “just right”, effective messages for my business and the products I am developing." ~~ Mary Hiland, HilandConsulting.org

Instant Access to entire Copy that WOWs Program - No waiting in between modules, work at your own accelerated pace
Email Access - Weekly email checkins during the course to get your questions answered and make sure you stay on track
Nail Your Ideal Client Coaching Session - We'll meet for a private 60 minute coaching call, where we'll get crystal clear on who your ideal client is, and how to connect with their hearts and minds
Copy Review Coaching Session - We'll meet for a private 60 minute call to review your copy so you can get personalized feedback and see exactly how to amplify and refine it
Bonus - Done-For-You Copy Editing - You can send me any piece of your copy, and I'll personally edit it for you

"Helped me create high converting content"

"Cindy has provided me with invaluable mentoring to write concise, effective copy that reflects my authentic voice. She has helped me create high converting webinar content, email campaigns and talks that have resulted in many of my ideal clients enrolling in both my signature course and my one-on-one coaching packages. Her support has been a tremendous stress reducer amidst the multitude of tasks and responsibilities one needs to attend to, to create a successful business." ~~ Michelle Atlas, Trust-Change.com

"Working with Cindy on copyhas gotten me past some of my biggest obstacles"

"Cindy is a copywriting and messaging genius. I know what I want to say in my copy but it tends to come out a bit techie and corporate. She takes what is in my head and transforms it into a compelling message that speaks from my heart. She makes the process so effortless and easy. Working with Cindy on copywriting has gotten me past some of my biggest obstacles in my business. She is a treasure and pleasure to work with!" ~~ Treva Marshall, MarshallWebStudio.com

"Great ability to take ordinary words and make them exciting"

"If you're looking for someone who will guide you through one of the most important parts of creating a thriving and successful business - great copy - then look no further than Cindy! There are countless times, in working with Cindy, that I was wowed by her natural and amazing ability to say what I wanted to say in words that literally sparkled and dazzled with copy that would engage and attract my ideal clients! She has this great ability to take ordinary words and make them exciting!" ~~ Camille McKenzie, LoseWeightGodsWay.com”

"Cindy is a master of messaging and copywriting"

"Cindy is brilliant when it comes to helping entrepreneurs put into words the true message about their business that will resonate with their target audience. She is a master of messaging and copy writing. I can attest to her patience and wisdom. My business has grown in the last year and I know her support and coaching has made a huge difference in my business and my life. Cindy is the REAL DEAL!" ~~ Vena Jensen Blitsch, VirantInternetMarketing.com

We stand behind this program with a 100% guarantee. Because we know when you implement the simple strategies you’ll learn, you’ll be on your way to success. All you have to do is listen to all the Training Videos and work through all the Action Guides. That’s it. After that, if within 30 days, you honestly believe you didn’t get a thing you could use to improve your business, email us and we’ll gladly refund your money in exchange for your feedback. That’s how much we believe this program will help you.

Calling all Heart-Centered Entrepreneurs Who Want to Share their Message With Confidence and Ease

Imagine Writing Exciting Copy that Wins You Clients and Sounds Like YOU

You CAN Create Copy that WOWs Without Hype & Have Fun Doing It

Great Copy Is Your Most Powerful Marketing Tool

Even Language Geeks and Great Writers Need to Learn How to Write Copy

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In just 5 Weeks, You'll Learn the Essential Keys to Create Copy that WOWs

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