Every Single Thing You Need to...
Gain Absolute Clarity, Build Trust, and Create Marketing That Feels as Good as It Works
If you want to work with more of your ideal clients, I want you to know something...
You don't need a bunch of bright, shiny objects. And you certainly don't need to be everywhere doing all the marketing "things".
What you DO need is to intentionally build trust into every part of your coaching business.
Starting with a solid foundation AND marketing that's strategic and tailored to you.
Unfortunately, 9 times out 10, coaches don't have a clear enough foundation, which is why they waste time and money on marketing that doesn't work.
These 3 key elements are at the heart of every coach's success:
- Crystal clear niche so you can position yourself as THE expert, make your marketing MUCH easier, and work with only the people who truly light you up (and value you).
- Magnetic Message that captivates the hearts and minds of your ideal clients, and sets you apart from your competition instantly.
- Client Journey, so you can gain trust, charge the true value of your services (even double your prices), and confidently get easy YES clients.
Most coaches try marketing without the clarity they need, and end up spinning their wheels for months or years.
So remember - clarify before you create your marketing.
If you're ready to gain clarity, build trust, and confidently enroll more ideal clients, you're in the right place.
And I'm going to personally help you make it happen.
Once we have deep clarity on your business foundation, I'm also going to help you create marketing that works and is tailored to you!
Introducing....
The Marketing with Heart Journey is a hands-on mentoring program, including training, private coaching, group coaching and community.
I'll share my 25 years of marketing experience to guide you every step of the way.
I'm going to privately coach you through the Marketing with Heart Journey at a 77% savings of what my private clients invest!
Here's What We'll Do Together
1. CLARIFY
Many coaches spend months or even years spinning their wheels because they aren't clear about their niche and message.
We're going to do a deep dive to solve this problem - once and for all.
- We'll get crystal clear about WHAT problem you help solve, exactly WHO your ideal clients are, and the results you help your clients achieve
- We'll discover your Core Message. This is the stand you're here to take for your clients and it's what creates an emotional connection. It's the heart of your brand.
- Next, we'll create a Marketing Message that captivates the hearts and minds of your ideal clients
How it Works: You'll get step-by-step training on your niche and messaging.
Then we'll meet for a private coaching call, where I'll help you ensure your niche and message are crystal clear and get the attention of your ideal client.
You'll be able to send me your completed worksheets before our private coaching call, so I can review everything and so some advance work on your niche and message before we meet.
The result: You'll walk away with a crystal clear niche and trust-based message so you can set yourself apart, focus your efforts, and speak directly to the people who are the perfect fit for you.
"I have finally gotten really clear"
"As a result of that clarity I got FIVE new clients"
"I’ve known for years that defining my niche and message in coaching was key to getting more business. Thanks to Cindy, I have finally gotten really clear. Already, I’m starting to see results from my effort. I wish I had taken her program years ago. It would have accelerated my business development tremendously." ~~ Barry
"I realized that if I wanted to grow my business, I needed to get much clearer on my niche, message and offer. Thanks to Cindy, I was able to hone in on the right ideal client and get clear on what help I was actually offering. As a result of that clarity, I signed on FIVE new clients! I can now speak with confidence about who I help and what their outcome will be!" ~~ Mary
"I raised my rates by 25% and added 3 ideal clients"
"Attract the clients who are truly aligned with me"
"I knew in my mind that I needed to define a niche, but I was scared. Thank goodness for Cindy. Her confidence and experience helped me quickly break through my fears. We found the perfect niche for me. We then developed a message that lands at the intersection of my gifts and the struggles my ideal clients face. I raised my rates by 25% and added 3 ideal clients. I love Cindy's style. It is positive and encouraging and direct. And she is so adept in her craft. Wow. Her advice and expertise elevated my work and my business aspirations in a short amount of time." ~~ Dawn
"When I first started working with Cindy, my goal was to create a marketing message that would attract clients. What I didn't expect, was it would become a transformative journey of self discovery to really tap into my 'why'. It’s so empowering to be able to put a clear voice to your core heart message. As a result, marketing is no longer a necessary evil, but a natural and authentic way to share your purpose and attract the clients who are truly aligned with me." ~~ Amy
2. CONVERT
Coaching is intangible. So rather than sell coaching, you want to sell the transformation.
But it's one thing to say you can help your clients get results, and another thing to build TRUST that you can actually do so.
That's why I'm going to help you design a Client Journey - your unique step-by-step framework that takes your clients from where they are to where they want to be.
- We'll design your Client Journey so you can clearly explain the unique success path you use to help your clients go from where they are to where they want to be.
- We'll craft a powerful name for your Client Journey and describe each step of your Client Journey so the value is clear and compelling (without being overwhelming)
- Next, you'll learn how to do a strategy session where you sell your Client Journey, in a way that feels natural for both you and your clients.
- BONUS - Client Journey Map - You’ll get a visual Client Journey Map, so you can visualize your entire coaching system in one clear picture.
- BONUS - Client Journey Infographic Templates - Get access to 5 different Client Journey infographic templates you can easily modify in Canva
How it Works: You'll get step-by-step training on how to design and confidently present your Client Journey.
Then we'll meet for a private coaching call, so we can make sure your Client Journey speaks directly to your ideal client and delivers the transformational your clients are hungry for.
You can send me your Client Journey Map before our private coaching call so we can make the most of our time together.
The result: You'll transform your expertise into your own unique signature framework so you can build trust with your offer, and confidently enroll more clients.
"From selling my time to a $10K client"
"14 new clients thanks to my Client Journey"
"Within a matter of weeks, I have a a Client Journey I can share with confidence. As a result I went from selling my time to a $10K client - my highest ever! You can count on Cindy to help you do what you love without all the hype or overwhelm.” ~~ Becky
"The Client Journey brought everything together beautifully for me, tapping into my ideal client's perspectives, thereby making it easy to sell my coaching. Fourteen (14) new clients will benefit from coaching thanks to my Client Journey!" ~~ Lidia
"I had my first strategy session with an ideal client and she signed up for the Client Journey"
"I gained 2 new clients in one day all because of your Client Journey technique"
"Just wanted to share with you that I had my first strategy session with an ideal client for my expat spouse program this morning, and she signed up for the Client Journey! Your help and feedback was instrumental in getting to this point so I just wanted to send a big thank you...I'm feeling very encouraged." ~~ Shannon
"It really, really worked! Your Client Journey technique helped me clearly explain how a client would receive support from me. I was amazed at how my confidence skyrocketed when sharing about my offers. I was blown away at how quickly my prospects said "Yes" to working with me. I gained two new clients in one day all because of your Client Journey technique." ~~ Cassandra
3. CREATE
Now that you have a clear and solid strategic foundation in place, we're ready to create marketing that works.
I'll show you how to create authentic marketing that's strategically aligned with your Client Journey AND with you, so your marketing builds trust, and does the heavy lifting for you.
- You'll gain access to valuable trainings and templates to help you grow your list and get clients, including: create a lead magnet and marketing funnel, Trust-Building offers, webinar that converts, get booked on podcasts, create content that brings you clients, and much more!
- You'll get tailored feedback - even editing - on all your copy.
- You'll get tons of support - including weekly small group coaching calls, monthly private coaching, and Voxer access for on-demand support
- You'll get access to guest expert trainings on topics you want, and hands-on workshops where we'll work together to get your marketing done.
- You'll gain valuable insights, inspiration and ideas from our members, that are impossible to create at such a high level on your own.
- BONUS - Copy that WOWS - Get access to my copywriting program so you can learn to write copy that attracts clients and sounds like you. (Value $497)
How it Works: In addition to the trainings, you'll get a ton of hands-on support. We meet every Thursday for small group coaching, so you get the guidance, inspiration, accountability and support you need to succeed with your marketing.
You also get a private coaching call with me every month, as well as Voxer access for private support in between calls.
This is a 6 month commitment, so you can gain the momentum you need.
The result: You'll get the training, support and accountability you need to create trust-based marketing that's focused, strategic, effective and tailored to you. So you can attract the clients you most love to work with, without getting overwhelmed or distracted by shiny objects.
"Everything I do to attract and engage clients is better because I'm a Mastermind member"
"Gain the confidence I need to put my message out there and attract my ideal clients"
"Cindy’s Marketing with Heart Mastermind is my go-to place for so many things: learning effective marketing strategies, personal support to apply them, engaging with peers to learn even more, tons of resources to avoid reinventing the wheel, 1:1 coaching, and much more. Being a member saves me time and resources and makes what I do for business success effective. Cindy “gets me” and applies her expertise in ways that really fit my coaching business. Everything I do to attract and engage clients is better because I’m a Mastermind member." ~~ Mary
"The Marketing with Heart Mastermind was the perfect way for me to move forward with growing my coaching business. The trainings are incredibly helpful, teaching me strategies that would have taken years to piece together. Cindy helped me get focused on what I needed to do, and the group helped hold me accountable. Cindy's amazing expertise, huge heart, and commitment to my success have helped me gain the confidence I need to put my message out there and attract my ideal clients." ~~ Denise
"Now I'm confident in my marketing and attracting clients"
"I have a full client load a waitlist of clients"
"I joined Cindy's Mastermind program. I love her step-by-step trainings, informative special guest bonus trainings, and more wonderful group support. I had invaluable coaching from Cindy. I was able to create my marketing funnel, choose the best marketing strategies for me, and finally finish my website! Now, I'm confident in my marketing and am attracting clients. I highly recommend Cindy and her Mastermind program!" ~~ Leonie
"Cindy is a master at simplifying processes and breaks down the steps into bite-sized doable pieces. I'm now crystal clear on the framework I use to help my clients get results. Thanks to my Client Journey and the support from Cindy in the Marketing with Heart Mastermind, I have a full client load and a waitlist of clients. Cindy is so easy to work with and goes above and beyond for her clients."
Let's Recap Everything You Get
Stand Out With Your Message - You'll get the training and private coaching support you need to get crystal clear on your niche and message (Regular Investment $500)
Client Journey Advantage - You'll get the training and private coaching support you need to transform your expertise into your own unique signature framework. (Regular Investment $500)
Marketing with Heart Mastermind - You'll get 6 months of the training, community, group coaching AND private coaching support you need to create simple, effective marketing that's aligned with your Client Journey AND tailored to you. (Regular Investment $3K)
NOTE: Your 6-month Mastermind experience begins after we complete your private coaching to clarify your niche, message, and Client Journey.
That clarity is the foundation for marketing that actually works—so you can get the most out of everything the Mastermind has to offer.
The total value of everything you get is well over $20K
Total Regular Investment: $4K
You can get it all for just $3K or 8 payments of $390
"More consultations and 9 new clients"
"From self-doubt to strategic clarity"
"Cindy has changed my business in more ways than I can count. I have a clear message and Client Journey that I can now explain to anyone both online and in person. This has brought me more consultations and 9 new clients! She has helped me gain the confidence to build my business and given me a clear step by step plan so that I see where I’m going and how to get there.” ~~ Ariela
"For a long time, I struggled with impostor syndrome. Deep down, I knew I had something valuable to offer, but fear and self-doubt kept me playing small. Everything began to shift when I connected with Cindy. She helped me go from self doubt to strategic clarity, and see what I couldn't see for myself. This isn't just a coaching program—it's a movement. My warmest thanks for helping me see beyond, and enabling me to trust in myself to become one to empower others.” ~~ Melissa
"Went from selling my time to a program that doubles my rate"
"Brand new focus, name and marketing strategy for my coaching program"
"Before working with Cindy, I knew I wanted to create a coaching program but I lacked the clarity of what to include and how to structure it so it would be useful, easily understood, and priced right. Thanks to Cindy, I gained the clarity I needed to refine the target market and program. Once I did that, I started to believe in what I was offering and its value. I went from selling my time to selling a program that doubles my rate. That was a real breakthrough for me." ~~ Richard
"I was completely stuck, unable to figure out how to move forward with my business. Cindy's Heart Mentoring Program was exactly what I needed. Before I knew it, I had a brand-new focus, name and marketing strategy for my coaching program —something I had struggled with for months! Cindy's approach is both supportive and empowering, and I can't recommend this program enough for anyone looking for real clarity and momentum." ~~ Caroline
"I now have a full client load and growing"
"What a relief to get clear and unstuck"
"Cindy gave me the much needed support that I needed for gaining the courage and skills to grow my business in the way that feels right for me. Her calm sense of clarity helped me stay focused and get clear about my niche, my message, and take steps that work! Because of my work with Cindy in the Marketing with Heart Mentoring Program, I now have a full client load and growing! " ~~ Rachel
"What a relief to get clear and unstuck after years of trying to do it alone...wow. Cindy's years of experience make her able to hone in fast--in just two sessions we clarified my niche and message, and put together a unique client journey, one that I am excited to offer and that will really help people. Cindy is collaborative, creative, easy to work with and knows just how to steer me in this process.” ~~ Ellen
Do You Have Any Questions?
Q. What happens when I join? As soon as you join, you'll get instant access to the entire training system. You'll have lifetime access to the trainings.
How long is the program? Great question. We're going to do the first two parts - Stand Out With Your Message and Client Journey Advantage - together, privately. So you can take things at your own pace. You only start the Marketing with Heart Mastermind after we've completed those first two steps. Because until you're clear about your niche, message and offer, your marketing won't work. The Mastermind is 6 months of private and group support, so you can create the momentum you need to get results.
Q. Is this for beginners or more advanced coaches? Both. We've had both brand new entrepreneurs and those how have been in business for years. They want to move beyond word of mouth and referrals to grow their business in a more focused, intentional and heart felt way.
Q. What makes this different from other programs out there? First, we ignore the busy work and create the 3 foundational elements for your business success -- a crystal clear niche, a magnetic message, and your Client Journey.
Second, we keep things simple. Marketing doesn't have to be complicated or hypey. After teaching online marketing since 2010, I've found that a more simple, natural approach is what works best.
Third, this isn't a program that sits on your computer. Yes, there's great training for you as well as templates and other resources. But the key lies in the name. It's a mentoring program. I'm here to support you and guide you every step of the way.
Q. Can I get a refund? No. Because you're getting immediate access to the content, we don't offer refunds. However, we have done everything possible to make this as accessible as we can to those who are committed to growing their coaching business without all the complexity.
Q. What if I already have one of these programs? Great question. If you already have one of these programs, please send me an email at cindy@marketingfromwithin.com and I'll share a special coupon code with you.
Q. What if I just want one of these programs? No problem. If you just want one of these programs, we can do that. Just email me at cindy@marketingfromwithin.com and let me know which program you want.
The only exception is the Mastermind. The only people who are invited into the Mastermind are coaches who have clarity on their niche and Client Journey. It's a question of integrity. Unless you have clarity on your niche and Client Journey, your marketing won't be effective.
Q. What if I have a question that wasn't answered here? You can click on that little orange box at the bottom right hand side labelled "Have a Question". You can book a quick chat with me by clicking here, or email me at cindy@marketingfromwithin.com. I'll answer any questions and give you honest feedback as to whether or not this program is right for you.
Want to Speak with Me Privately?
If you want to speak with me privately to make sure it's the right fit, just click here or on the button here to schedule a quick chat.
You can also click the little orange "Have a question?" box at the bottom of this page to send me a personal message.
I'll be happy to answer all your questions and make sure this is a good fit for you.
Meet Cindy Schulson
- 25 Years of Marketing Expertise - I've been helping coaches grow their businesses since 2010. Before that I worked in Strategic Communications for amazing companies like Coca-Cola, Visa and global consulting firms
- Authenticity at my core - Authenticity isn't a buzz word for me. It's the core of who I am. I believe in marketing with heart, not hype.
- Client support is key - There's nothing more exciting than seeing my clients get amazing results. I go above and beyond to deliver the training and support you need to succeed.
- Community of support - I believe in the power of a community of heart-centred entrepreneurs who are striving to be their very best, and give their best to others in the community. That's what I nurture in my groups so everyone has a voice and unwavering support.