Yes! I Want a Crystal Clear Niche and Message that Captivate my Ideal Clients
As a coach or consultant, you have valuable expertise and are passionate about what you do.
But it's challenging to choose the right niche and express your true value in a clear and compelling message.
A clear niche and message aren't a "nice to have". They're essential for you success.
Here's why....
When your niche and message aren’t clear, it shows up everywhere:
- Your marketing feels scattered, like you're casting a wide net but getting little return.
- You struggle to create content that resonates or captures your audience's attention.
- You waste time on strategies that don’t bring the right clients to your door.
- You stumble when trying to explain what you do and the unique value you bring.
The truth is, without clarity in your niche and message, you're missing the opportunity to attract the clients who need your help most.
Why You Haven’t Found Clarity Yet
It’s not that you haven’t tried. You’ve likely spent hours brainstorming your ideal client and filling out messaging templates. And while those efforts can help, they often fall short.
The truth is, most approaches stay at the surface. They focus on demographics and formulas —rather than guiding you to the deeper clarity that comes from within.
What's more, you're too close to things to clearly see your expertise AND how to align your solution with the right ideal client.
And you may not have the expertise to create a message that captivates the hearts and minds of your ideal clients.
You need a system and the right support to find the gold in what you do, and craft the right words to communicate the true value that you bring.
That's where Stand Out With Your Message comes in....
I have 25 years of messaging expertise and have been supporting coaches with their messaging since 2010.
I also have 10 years of Strategic Communications experience working for great companies like Coca-Cola, Visa and global consulting firms.
I took what I learned in corporate and adapted it to the world of coaching, to design a proven system that creates a niche and message as unique as you are.
I help my clients get crystal clear on the perfect niche for them, and create messaging that captivates the hearts and minds of your ideal clients.
So you can rise above the noise and attract clients who value what you do AND who you are.
My clients always tell me how they're blown away at how I can take their "brain dump" of ideas and pull out the golden nuggets that make them shine, then find the perfect words for their message.
That's my superpower!
"Capture my message in a way that feels true to my voice"
“Cindy has a true gift for my messaging and is my go to ‘Messaging Muse’. I turn to her whenever I need to get crystal clear about how to communicate my message and what makes us unique. She has the ability to pull my brilliance out of me and capture my message in a way that feels true to my voice. Not only that, but she’s wonderful to work with, super smart and always deliver more than I expect.”~ Jane
"She was able to bring out the most amazing messages for my marketing"
"Even though I had gone through other programs before, Cindy offered a unique approach that got me to think about things differently. I was amazed at the clarity I got. She was able to bring out the most amazing messages for my marketing. I wouldn't have come up with such a powerful, unique message that's so near and dear to my heart without her help” ~~ Sue
“Can confidently share what I do and how can help others”
“Since starting my business, I've felt uncomfortable marketing my services and lost in the crowd. Cindy provided a step-by-step process that allowed me to identify what makes my services stand out. We came up with a message that speaks to me and resonates with my target audience. Now I have a clear direction and can confidently share what I do and how I can help others.” ~~ Treva
"Put into words that I could confidently share"
"I had been struggling to explain to others what it was that I did for almost two years! Cindy helped me take what I’d been struggling to express for two years and put it into words that I could confidently share. My confidence has grown to no end and I recently did a presentation where I spoke to the group and walked away with a client.” ~~ Suzy
Here's What We'll Do Together
Clarify Your Niche
Many coaches spend months or even years spinning their wheels because they aren't clear about their niche. We're going to do a deep dive to solve that problem - once and for all.
- We'll get crystal clear about WHAT problem you help solve - this is the hook you'll use to get your clients in your world
- Then we'll align your solution with the right ideal client for your solution and for you
- Then we'll clarify the results you help your clients achieve
The result: You'll have a crystal clear niche so you can position yourself as an expert, focus your efforts, and work with the people who truly light you up (and value you).
Craft Your Message
An ineffective message is the #1 challenge that stops coaches from getting clients. We're going to create a Magnetic Message that captivates the hearts and minds of your ideal clients, and sets you apart from everyone else.
- We'll discover your Core Message. This is your thought leadership positioning that's the heart of your brand. It's what differentiates you and creates an emotional connection with your ideal clients.
- Next, we'll create a Marketing Message that clearly communicates who you help, the problem you help them solve and the results you help them achieve.
- Then we'll artfully combine your Core Message (heart) with your Marketing Message (head) so you have a Magnetic Message that captivates the hearts and minds of your ideal clients
The result: You'll have a Magnetic Message that captivates the hearts and minds of your ideal clients, and sets you apart from everyone else who does what you do.
Here's How It Works
We're going to do this together privately, so you get focused attention and quick results
You'll get:
- My proven niche and messaging training system, to guide you step-by-step
- Fill in the blank worksheets for every step so you can implement as you learn and reflect
- Private 60 minute coaching call where I'll help you ensure your niche and message are crystal clear and capture the attention of your ideal client.
- You can send me your completed worksheets before our private coaching call, so I can review everything and so some advance work on your niche and message before we meet.
- Recording of the session so you can rewatch it whenever you want
- Note: You have a full 6 months to make use of your private coaching call.
You'll Walk Away With:
- Crystal clarity on your niche, including your ideal client and the problem you help them solve
- A Magnetic Message that captivates the hearts and minds of your ideal clients
- Your thought leadership positioning that sets you apart and positions you as the aligned expert of choice
Ready for Results Like This?
“Attract clients who are truly aligned with me”
"When I first started working with Cindy, my goal was to create a marketing message that would attract clients. It’s so empowering to be able to put a clear voice to your core heart message. As a result, marketing is no longer a necessary evil, but a natural and authentic way to share your purpose and attract the clients who are truly aligned with me." ~~ Amy
“I can now speak with confidence about who I help”
“I realized that if I wanted to grow my business, I needed to get much clearer on my message. I was able to hone in on the right ideal client and get clear on what help I was actually offering. As a result of that clarity, I signed on FIVE new clients! I can now speak with confidence about who I help and what their outcome will be!" ~~ Mary
"Helped me create a message that speaks directly to my ideal clients"
““As an expert in my area, I was too close to things to be able to communicate my message. Cindy helped me create a message that speaks directly to my ideal client. As a result, my focus and confidence have increased exponentially. I’m getting speaking engagements and clients, and have even raised my prices. Cindy is an amazingly versatile coach, as well as inspirational cheerleader and accountability partner.” ~ Pauline
"Bring out my true self in my messaging"
“Cindy had been a tremendous asset in helping me to express my inner voice to the world in a way that connects with my ideal client. Her unique ability to bring out my true self in my messaging has revolutionized my approach to marketing. Cindy’s process is comprehensive, yet easy to follow. She is intuitive and thoughtful and I am so grateful that she has been part of my journey.” ~~ Jim
“Raised my rates by 25%”
"Cindy helped me create a message that lands at the intersection of my gifts and the struggles my ideal clients face. I raised my rates by 25% and added 3 ideal clients. I love Cindy's style. It is positive and encouraging and direct. And she is so adept in her craft. Wow. Her advice and expertise elevated my work and my business aspirations in a short amount of time." ~~ Dawn
“Thrilled to have messaging that feels right”
“I felt like I could never really explain the value I could offer in a way that landed with people. Cindy changed all that. She is so kind and patient, and has an incredible way of seeing the essence and being able to find the perfect words to describe it. I feel so much more confident, and am thrilled to have messaging that feels right! This was one of the best investments I've made in a long time!" ~~ Lisa
“Now I'm confident sharing what I do”
"I was afraid of people asking me, "What do you do?" because I didn't know how to answer in a clear and powerful way. Now, I’m confident sharing what I do and how I can help my clients." ~~ Marisa
“Find my true self and communicate it powerfully”
"Before working with Cindy I thought I knew who my ideal client was. Cindy took it to another level. I’m now really clear on who my ideal client is, how I help them and how to communicate that in a message. I’m grateful for the journey I went on with Cindy to find my true self and communicate it powerfully to my ideal clients.” ~~Mike
Hi there! Thanks for reading all the way to the bottom of the page. You're the best!
I'm excited to support you in clarifying your niche and creating a message that captivates your ideal clients.
If you have a question, click the little orange "Have a question?" box to send me a personal message.
OR click here to message me on Facebook.
I'm here for you!